How to make the Top 100 Places to Work in MN List

The MN Business Journal’s Top 100 Places to Work has a long-standing reputation as a representation of the best that Minnesota has to offer it’s work place. Talented job seekers look to this list to find their next career, while corporations and small business strive to make the list to show they are among the best.

To make the Top 100, companies must excel in the areas of work environment, employee benefits, company culture, and overall employee happiness. The measure is not by outside sources, but rather through a survey of the employee themselves.

It is not uncommon for our clients to ask us how they can get on the Top 100 list. The answer is simple, engage your employees!  Events are a fantastic way to invest in and engage your work force. Events also create a platform for the recognition and socialization that the millennial work force craves.

Here is just a short list of the kinds of events you could be offering your employees to engage, empower, and benefit your team.

  • Employee Service Day – Service days allow networking, team building, and for the company to show their dedication to philanthropy.
  • Appreciation Events – Have a successful quarter? Treat the team to a happy hour or boat cruise to celebrate the success and take time to celebrate, provide recognition, and simply say ‘thank you’.
  • Holiday Party – This doesn’t have to mean Christmas. How about a team BBQ Picnic around Fourth of July or a kick off to fall bean bag tournament? Gatherings around holidays allow for employees to engage outside of work talk and create friendships which are key to an employee’s happiness. A study by Gallup has shown that close friendships boost employee satisfaction by 50%.
  • Conferences and Training – Professional development is key to keeping your team on the cutting edge of technology, the forefront of innovation, and performing at their highest potential.
  • Get creative – events don’t always have to cost a lot of money or take time away from the 9-5. What is important is that you are encouraging relationships to build a culture where your employees feel valued, empowered, and engaged.

At Do Good Events, we love working with our clients to foster relationships, build their brand, and invest in their community. How can you use events to make the Top 100 list in 2018?

4 Categories of Event Sponsorships Opportunities

Interested in earning new revenue, gaining more attendees and building supportive relationships for your next event? Selling an event sponsorship is a great way to do so!  

Timing is key when it comes to securing event sponsors. Unfortunately, event hosts often spring into action too late to gain traction on their sales efforts. It is rarely too early to start selling event sponsorships. Many organizations have long approval processes or limited budget to spend on event sponsorships – you want to be first in line to receive their funding.

Consider beginning your sponsorship sales process 4 – 12 months before your event. As you think about who might be a valuable sponsor, consider targeting those that fall in one of these four buckets and tailor your pitch accordingly:

  1.     Branding

Who would see value in being recognized at your event? Perhaps they can sponsor the charging station and their logo prominently displayed? Or sponsor the wifi and their company name can be the password? There are plenty of creative and innovative ways to give exposure!

  1.     Goodwill

Which sponsor wants to be known as a supporter and have their corporate responsibility visible? This supporter might find the most value from being able to introduce the keynote speaker or be involved in another component of the event logistics.

  1.     Obligation

Who do you spend money with already? Could you ask your office supply vendor? Insurance agent? Banker? Consider asking all of your vendor relationships to return the love and support your upcoming event.

  1.     Marketing

Who wants to connect with your attendee demographic? Each event has a unique audience; it’s wise to target supporters that are interested in your network. Be sure and provide details to this prospect about who is in the audience and ways they could sample your product or service during the event.

A few tips as you begin to solicit:

  •      Don’t be afraid to ask. The biggest mistake we see our client’s make is not asking or waiting until it is too late.
  •      The sponsorship doesn’t have to include attendance to the event, consider a package that is purely about recognition.
  •      Don’t be afraid to customize a sponsorship package to meet your client’s needs.
  •      Remember that many small dollars can add up. Offer an approachable, introductory sponsorship level and then move that sponsor up the engagement ladder each year.


Good luck on soliciting sponsorships for your upcoming event! And remember, if you’re feeling overwhelmed by the process, Do Good Events can help.

What I’ve Learned as an Intern for Do Good Events

My name is Cheyanne Thurston and I am freshman at the University of Minnesota, Twin Cities. I am studying Strategic Communications and Fashion Studies and I have had the lovely opportunity to be Do Good Events’ spring intern. Throughout my semester interning for Do Good Events I’ve learned many things personally, professionally, and about the company as a whole. This internship really allowed me to learn about this career hands-on, and that’s something I can’t get in a classroom. I’ve learned more about myself and have had more opportunities in one semester with Do Good Events than I could have ever imagined.

The first thing I’ve learned is what an AMAZING company Do Good Events is. I swear, this isn’t even a plug because I’m technically employed by them, I honestly just love them. Ask me on the street and I’ll say the same thing, maybe even better. They are the most knowledgeable and professional workers I’ve ever encountered. They have flawlessly executed every event I’ve been a part of, and I’ve never questioned whether or not what they wanted me to do had purpose. Whenever I asked questions, and trust me there were a lot of them, they didn’t fail to answer me quickly with a clear, sensible response. They just know their stuff! They’re also all about that Insta-worthy moment, and have the cutest social media ever.
Secondly, I’ve learned so much about the business and working as an event planner. I got to play around with how my personal strengths and weakness can complement this dream job of mine. I learned all about bidding programs, silent auctions, and event promotion. I had the opportunity to become comfortable with these aspects of the job that I wouldn’t have had I not been an intern. It’s the small details that make up this business and I’ve loved learning them all.
Professionally, this has been one of the best things I could have done for my career plans. I’ve truly gotten to see the ins and outs of this business and I couldn’t be more thankful for that opportunity. They’ve trusted me with things, big and little, and each task is as big of a learning moment as the next. Do Good Events wanted me to learn and let me be a part of as many opportunities as they could.
To sum it all up, my time with Do Good Events has been amazing. From working with their great crew to soaking up all the experience I could, I wouldn’t trade this semester for anything! I would 100% recommend this company for an internship or to plan your event, whatever the case—they really won’t let you down.
Highlight real

Pinot’s Palette’s One Year Anniversary Event – I had the privilege of co-leading this event. Knowing that they trusted me to represent Do Good Events gave me the little bit of confidence I needed to execute the event successfully. After the first three minutes I was totally in the zone and had that “ah-ha” moment, that this is truly where I want to be and what I want to be doing.

FINNEGANS Chef Food Fight Live Event – This was such a cool event. One of my favorite parts of this event was that I did a lot of the signage for it. Not that signage is a huge deal, but as a little intern it was really cool to see how the things I did play a role in an event.

All FEI Events – FEI, Financial Executives International, was my very first event and such a fun one. I got to go to a handful of FEI functions and every time was better than the last.

Top 3 Post-Event Musts

After the flurry of the big event, it’s natural to want to put up your feet and clear your brain immediately. Putting on a successful event is hard work! All of the details that go into planning and executing are sometimes enough to overwhelm even the most organized planners, hence why event planning is consistently ranked among the Top 5 Most Stressful Jobs. Give yourself some credit – you deserve it!

But before you treat yourself to some time off, if nothing else, make sure you take care of these 3 post-event necessities.

While the event is fresh in your mind, document everything! In this recap, you’ll want to make sure to record the following:
Basic Logistics (Number of registrants, number of attendees, dollars spent/earned, etc.)
What Went Well
Lessons Learned
Action Items
Create this document as soon as possible, even if you don’t intend to meet with your team to discuss the event for a few days or a week. Your recap will be more helpful and effective, if you do so. Also, share the document with your key players right away. Our preferred method is a shared document, such as Google Docs, so that each key player can see and contribute to the notes in real time. This accessibility will encourage them to add to the recap notes, as well. More thoughts shared = a fuller recount.

It’s easy to make a list. It’s a little trickier to assign the tasks. Most challenging of all is to actually act on what needs to be completed post-event, especially when you’re exhausted already. You’ll feel so much better knowing that all your T’s were crossed and I’s were dotted; get it done! Your action items might include everything from sending a post-event survey to following up with vendors on payment, and much more! This list of to-do’s is a blog of ours in itself. Check it out if you want to make sure your checklist is covered.

As you probably know, one thing that we love here at Do Good Events is showing heartfelt gratitude by means of snail mail. Putting on an extraordinary event takes a village; remember to thank the people that helped you make it happen. What we’ve learned is that a handwritten card dropped in the mail is more meaningful and appreciated than a quick email or phone call. Go ahead…brighten someone’s day! You’ll be building important relationships and setting your future events up for success by thanking those that deserve recognition.

Your post-event reflection time is when you can take an honest look at what your event planning and execution was like for you and your team. If you’re realizing that you might benefit from a little extra help, let’s talk about how you can partner with Do Good Events to take your future events to the next level!

6 Trends of Millennials that Impact Events

The biggest factor of any event are the attendees, without them the event wouldn’t exist! They affect the style, timing, food, feel and even goal of the event.

One demographic of attendees that is starting to change the landscape of events are the millennials. According to The Millennial Impact Report, millennials are contributing $300 billion of annual spending and by the year 2020, they will make up 50% of the work force. Finding ways to successfully engage the millennial generation is imperative in our world today. Within the conducted five year research, The Millennial Impact study found six recurring trends among millennials that shed light on the how and why they get involved with an organization:

  • Millennials give modestly to multiple causes in early engagement.
  • Millennials learn about and donate to causes digitally, using each platform distinctly.
  • Peers are a critical influence on millennial giving.
  • Millennials want to use and develop their skills through giving.
  • Among millennials, women give more money than men, larger donations correlate with
    higher total volunteer hours.
  • Millennials get involved based on intrinsic motivation.

So how does that affect events? Here are some trends that we are seeing in the event industry and suggestions for raising more funds by attracting millennials to your event:

Keeping ticket prices down. Millennials are not seeking out opportunities to spend $250 for a gala ticket, but would probably be interested in a Thursday night happy hour social to support a new cause for a modest price point of $30. By moving your event’s time and day around: weekday vs. weekend or lunch vs. evening event, you can cut out unnecessary upcharges on rentals and food.

Promoting the event through multiple social media platforms like Facebook, Instagram, Twitter, Snapchat and Google+. Facebook is still the number one platform for millennials, so be sure to engage them by creating an event on Facebook that links to a way to purchase tickets. But don’t stop there, promote early and often using the other platforms to expand your audience.

Leveraging team captains. The Benevon model is a very trendy way to host events. A signature Benevon event is an hour long event that is free to attend. They leverage table ambassadors to fill their own table with their peers with the hopes after hearing the mission they will be compelled to give.

Young Professional Board run events are seeing big returns. Millennials are interested in gaining work experience and participating on a young professionals board is a great way to do that. Engaging the group to fundraise by planning an event often creates new connections to corporate sponsors as well as talented upcoming vendors. And what better way to have a millennial turnout than by having millennials plan it!

Boys just want to have fun, too! Millennial females currently are more engaged and likely to donate compared to their male counterparts, so that means there is growth potential to attract males to your event. Beer and “activity” events, like Whirlyball, Frisbee Golf, and Bags tournaments are all great examples of events that see a more balanced gender turnout.

Celebrate individuals and special communities! Millennials love recognition, so why not give it to them! Recognize or honor individuals who are dedicated to nonprofit or business by posting about them on social media and at events. It will make them feel good and it will encourage their network to be engaged. Come up with a catchy name for the community so members feel connected and special, too.

We love watching events evolve and adapt to the changes in our connected world. If you’re looking for insights and ideas, we would be happy to help!

Authentic Connections: 4 Tips to Elevate Your Interactions

Bringing people together, whether for work or play, has many benefits. Closest to our hearts is the ability to have authentic and meaningful opportunities to connect, share and build relationships. You could be attending a business seminar, supporting your favorite charity at their annual gala, celebrating love at a winter wedding or joining friends and family for some good ole’ togetherness. Whatever your gathering, make the most of it by utilizing these 4 tips for maximizing your relationships.

Make friends, not “contacts” We often forget: the best way to make a friend is to begin a conversation with a meaningful greeting. Use that person’s name and remember it. Take time to talk about the small things; it makes a difference. Treat every person you meet with the level of kindness and sincerity that you would want to receive yourself.  Relationships are so much more valuable if they are developed through genuine, human-to-human interactions. Place emphasis on quality over quantity; you won’t be disappointed.

Ask more questions You will undoubtedly become more engaged in conversation if you are asking questions. You will be forced to step outside yourself and pay closer attention. This might mean asking clarifying questions, looking for advice or diving into specifics on a certain topic of conversation. More thoughtful questions will result in more insightful responses. The conversation will reach a new level of interest and in the end, you’re much more likely to feel that it was time well spent.

Be Honest Challenge yourself to grow your self-awareness and give the most genuine version of yourself. Emotionally intelligent people will instantly recognize if the interaction feels forced and you will be perceived as less authentic. You can build more meaningful connections by offering a level of transparency about how you’re feeling that day or what life has been like recently. Be the breath of fresh air in a world where we’re expected to give cliché responses!  

Be Courteous In today’s world, we tend lose sight of human connection. We all know that it’s easier to check your phone than to initiate a new conversation at a party. To make your relationships stronger and more meaningful, we challenge you to reintegrate human connection and step away from technology. Spend time connecting without help from your phone and if you really want to make a lasting impression, believe in the power of snail mail. That’s right, we love hand-written follow-up cards. Show kindness and it’s sure to be returned to you.

As industry experts, we can tell you that the biggest way to optimize your time with coworkers, friends and family at any event is to not have to worry about the event details. Without the stress of event logistics, you’ll be much more relaxed and able to connect.  If you’re needing help with the planning, prepping or execution of an event, we can help! Contact Do Good Events today for a free consultation. What do you have to lose?!

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