TRENDS

3 Technology Trends

Your Event & Technology

Technology is at the forefront of our everyday lives and has truly revitalized the event industry. From the early steps in the planning process to attendee interaction, technology can be utilized to elevate your event and enhance overall experience. If you are looking for ways to up your technology game, here are a few trends that you can incorporate throughout your next event!

Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag and provides many benefits. For example, when a cashier scans an item’s barcode, information on that item is automatically pulled up on their screen. Similarly, RFID tags can be used in a variety of ways throughout your event to streamline processes. One way to do this is by incorporating a RFID tag on a wristband or a nametag making it easy for sponsors to gather attendee information. RFID technology will also help when it comes to event recaps, data analysis, and making improvements for next year’s event.

Event Apps & Websites have been, and continue to be, popular among the event industry. These products not only benefit the attendees but the speakers, planners, and sponsors as well! These technology avenues extend the overall experience past the four walls of an event, encourage interaction and engagement between attendees, enable speakers to post presentations and receive feedback, allow for planners to send mass communication updates, and provide easy access event schedules. With proper execution, event apps and websites can add great value to your event!

Chatbots are quickly gaining popularity in the event industry. Never heard of a Chatbot? Think of Siri or the Amazon Echo – artificial intelligence answering attendee questions! A Chatbot would be able to answer simple questions such as “What time does the morning session start?” or “Where is the cocktail hour located?” Although this technology may be a little far-fetched for many events, it will be interesting to see how this idea continues to evolve and shape the industry.

When considering the addition of different technology elements throughout your event, it’s important to understand the pros and cons that may be associated with it. For example, although some may speed up a certain process, such as registration, it could decrease human interaction. There’s no right or wrong when it comes to choosing technology but it’s important to consider your event goals, what you are trying to achieve, and your audience. Also, remember, you don’t need to spend tons of money on technology to enhance overall experience. Utilize things such as Twitter, hashtags, live streaming, etc. to help take your event to the next level!

Interested in learning more about how technology can enhance your next event? Contact us today!

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