5 for 5 with Kalsey!

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs, Apple Inc.

Our very own Kalsey Beach, Owner and President of Do Good Events, lives this very mantra. She truly loves what she does and has produced great work along the way. As Do Good Events approaches it’s 5th Birthday in January, it seems appropriate to “take 5” with Kalsey and hear a bit more about not only DGE’s history, but Kalsey’s hope for the future.

So, here’s 5 questions for 5 years of business!

What made you want to start DGE?

“Simple, I saw a need. I saw people who understood the value of events and the incredible marketing and relationship building tool that events are; but at the same time, these individuals did not have the time, energy or ability to plan, execute and manage their events.

On top of that, I love events. They give me energy. Joy. Gratitude. Event planning is such a thrill for me, where it is very stressful for many (I’m often reminded that event panning is always ranked a top ten most stressful job!). I realized I had the ability to take this stress off of a client’s plate to allow them to truly be the host of their function and enjoy the event.”


It’s all about the name…how did you come up with “Do Good Events”?

“To be honest, I was really struggling with a name. Luckily, I was given the advice to just pick my favorite, as officially naming the business was really an invisible hurdle that was stopping me from taking the next steps (filing with the state, making a website, etc). In the end, events bring SO much good to the world so it seemed fitting!

Events bring people together – without events we don’t have dates to look forward to or memories to make. We truly believe in the power of events to advance missions, cultivate community and build relationships.”  

You have accomplished a lot in just 5 years; one in particular is becoming a Certified Woman Owned Business.


What does that mean to you?

“As a new mom to a little girl, honestly, this has a whole new meaning to me. I am honored by the role model impact our certification has allowed. I am blessed with a group of strong women around me executing awesome events.

I recently read a stat that 29% of America’s business owners are women – – an increase of 3% from 10 years ago. I couldn’t be more proud to be in the 29% and being one, of many, women showing my daughter she can be and do whatever she desires!”


What has been the most rewarding part of starting DGE?

“As event planners, we are lucky; we get to see a final product and hear about its impact. It is humbling to hear about relationships built, dollars raised and memories created at events. It is a special privilege to be a part of our client’s communities and that part is incredibly rewarding.

The other rewarding aspect has been growing a team. The days are so much more fun when you get to work alongside brilliant people and think creatively together!”


As we’ve been reminiscing on the past, I can imagine you think about the future of this company a lot. What do you think the next 5 years have in store for DGE?

“I would say, most importantly, continuing to execute exceptional events every time. I hope our work continues to exceed expectations and earn us recognition in the Twin Cities and beyond. And that our event goals continue to be reached – whether that be dollars raised, people impacted, relationships grown, etc.

From there, building the team – continuing to add rockstars to our team that have an innate passion for event planning and top-notch communication skills. I can’t wait to see what our office digs look like in five years…in fact, I’d love to see an event venue component along with our offices!”

Happy (early) Birthday Do Good Events; the past has been colored with many wonderful events and we look forward to what the future brings! Here’s to many more birthdays!

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