2014 has come and gone, 2015 is here and full steam ahead! In order to stay on top of your game it is important to educate yourself on Event Trends for 2015. First things first, when it comes to advancing technology here are a few great tips to learn more about:
- The use of “mobile enabled” sites and apps is extremely important. By the end of 2014 over 91.4 billion people use mobile internet. From browsing the web, checking emails and making a purchase, smartphones are not going away. Be the one in your industry that is tech savvy. When hosting an event, make it available by smartphone or tablet for clients to register, check the schedule, receive updates, and much more.
- More personalization will separate you from the rest of the pack. This year, we will be seeing more personal integration into events. The use of social tech tools such as live digital displays, photo booths, Instagram and more is key. Keep an eye out for other unique tech tools that will be used to allow individuals to stand out and have personal experiences. If your company can create memorable, personal moments your event will be talk of the town.
- Another piece to learn about is what is called “disposable tech.” For example, some events are using less expensive, limited or single use technology to create a great experience. This may include a new wristband option, LED one use lights, etc. This trend is not going away. We will continue to see creative ways to enhance events.
- Social media is continually growing and it is not going away anytime soon. Make social media fun and enjoyable for your attendees. Online contests, customized hashtags and more can be used to get clients to interact with the event they are attending.
Since technology can become expensive here are a few additional event trends that can be executed without increasing the event budget:
- Try something new with event seating. Instead of classroom or theatre style try changing up the perspective and create round table discussions. This is a great way to give equal opportunities for all attendees to participate and get to know one another.
- Serving small portions to create interaction and mingling will be a growing trend this year. Try more of a social reception than sit down dinner. Offering a variety of food stations or butler passed hors d’oeuvres will help guests network in a less intimidating fashion. Also, try something unique such as an interactive food station. For example, a mashed potato bar is not only tasty but fun!
- Another great trend for 2015 is integrating local culture. From food and beverages to entertainment, being proud of your city is very appealing! Look for opportunities to mesh local authenticity into the event experience. Arrange for an outing at a nearby attraction, transport guests to a historical spot, or infuse local flavor via “homegrown” foods and spices.
Now that you have these helpful tips, make 2015 the most successful event year yet!