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Super Bowl Behind the Curtain

Super Bowl 52 took over the Twin Cities and the people of Minnesota responded with charisma, excitement, and pride! You may have taken it all in – – or gotten out of town. Our team enjoyed many aspects of the festivities and submerged ourselves in a few game-day opportunities. We wanted take a moment and “pull back the curtain” and share some takeaways and surprises!

1.Flexibility is key.

The Super Bowl is a large, moving target. Things change on the fly and the team needed to adapt consistently to situations out of their control. Sometimes this was exciting such as when elevators inside the stadium would go on lockdown and a celebrity would enter! Other times, it was frustrating such as changes in the perimeter that impacted entry to staff training.

Either way, the team handled this situations with professionalism and a smile! One of our teams checked over 6,000 coats in a few short hours. Their manager said, “Your team was awesome! Even though we just had five staff, we made it work and they were all great. One staff got a lot of praise as she worked the very special owners coat check and was able to adjust on the fly.”

2. It was Hard.

The elements were harsh on Sunday – it was cold, slippery, snowy, windy – you name it! Some of our team were serving as wayfinders and mobility assistants and this made it extremely difficult. While it was exciting to have a game that was close in score, having everyone stay in the stadium until the final whistle created congested exits and very slow walks to get guests safely out of the perimeter.

One of the managers we were collaborating with has worked many Super Bowls and said it was one of the hardest days in his event career. He applauded our staff saying, “Your managers did an excellent job on what was definitely a very challenging day.”

3. Fans were appreciative.

MN Nice is not just a thing – it is something Do Good Events believes in and embodies. Fans offered to tip our team for going the extra mile (they said no of course!), appreciated the warm welcome in the negative temperatures and enjoyed conversations learning about Minnesota and sharing their Super Bowl experience.

Our team all passed extensive security clearance that had to be completed months before the game and on-boarding with Do Good Events to partake in Super Bowl Sunday. Our clients raved that they trusted our team more than any of the teams they had in previous Super Bowl cities.

As event junkies, we were proud to partake in the Super Bowl – we are grateful to our team of event specialists that have received numerous accolades from the individuals we assisted to the clients we partnered with. The NFL created a fans first experience and our team fully embodied it. We are also extremely proud of our vendor friends that portrayed our city in such an incredible light. Super Bowl Sunday was a truly epic day and we can’t wait for more large-scale events in Minnesota and to continue planning and staffing events throughout the nation.

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